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miHoYo Applied Multiple Trademarks of “-verse”, Suspectedly to Expand Its Metaverse Business

40K View2022-09-28
Chinese data technology service company Tianyancha shows that Shanghai HoYoverse recently applied for several trademarks of “原神宇宙” and “崩坏宇宙”, which were believed to be "Genshinverse" and "Honkaiverse" though no official English name has yet been announced.
The international classification includes scientific instruments, website services, education, entertainment, etc. All the applications are currently pending.
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                       Trademarks Applied by miHoYo, via Tianyancha
The trademark "HoYoverse" was registered in September and October of last year, eventually leading to miHoYo rebranding as HoYoverse as it aims to expand globally and create a broader content-driven virtual world that integrates games, anime, and more.
Source: Weibo
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Comments
12B004 LAKSHMAN S
12B004 LAKSHMAN S
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24

I love mihiyo games

2022-09-30

CyBeast36
CyBeast36
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13

I'm very excited for honkai star rail

2022-10-13

Brilhante
Brilhante
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13

im very excited for ZZZ

2022-10-02

Radkat504
Radkat504
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9

bro ZZZ look sick af ,cant wait too

2022-10-03

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