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SIE Shanghai President Tatsuo Eguchi Said China Is One of Their Most Important Emerging Market
2K View2021-12-24
Reon Zhang
Recently, China’s Annual Game Industry Conference of 2021 was held. Sony Interactive Entertainment’s Shanghai President Tatsuo Eguchi was interviewed at this conference, presenting his perspective to China’s gaming industry.
During the interview, Tatsuo Eguchi said he has confidence in the future of China’s gaming industry. Not only because of the vast population base and the growing number of talented developers but also because more and more Chinese developers have begun to realize the opportunity in console games, releasing high-quality games to the global markets, such as Genshin Impact. In the interview, Tatsuo Eguchi said they hoped that the PS5 console could achieve twice the sales of the PS4 in the Chinese market.
A significant point was drawn in the conference to abide by current government mandates and restrict under-aged gamers from accessing video games. Tatsuo Eguchi also adds that since consoles have integrated parental control functions to limit children’s game-time and content, it is the most convenient platform for implementing the protection programs. Now all console games published in China have been connected to the real-name authentication system to prevent game addiction.
Currently, most Chinese game developers still have some work to do to catch up with the leading international studios in terms of technical prowess and management structure. Sony is now cultivating and supporting small and medium-sized teams through the China star plan, which is intended to assist development teams in publishing games in overseas areas.
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China Greenlights 87 New Games, Including Ubisoft’s ‘The Division Resurgence’
In a very recent development, China has given the green light to 87 new video games, marking a big step in the recovery of its local gaming market. This move includes the approval of a popular title, “The Division Resurgence,” a mobile spin-off from Ubisoft‘s acclaimed Tom Clancy’s The Division series. The game, which enjoys backing from Tencent Holdings, is a third-person shooter and represents a key addition to Ubisoft’s gaming portfolio.
pichiu_chiu7012023-12-07
2021 China Gaming Industry Report is Out, Highlighting Worries That Growth Cannot Continue as it Has
Author: Isabella Jiangcheng
Today, the Game Publishing Committee of China's Audio-Video and Digital Publishing Association （中国音数协游戏工委）released 2021's Chinese Gaming Industry Report. The report highlighted the continuous growth of China's gaming industry both in its market size and in its user base. However, the report also pointed out the slowdown of the growth rate that should raise some concerns for the industry insiders.
Superpixel4K2021-12-20
42 Chinese Mobile Games Earned More Than 100 Million USD in 2021, the US Becomes The Largest Oversea
[b][i][url=https://www.superpixel.com/author/Weilin%20Li]Weilin Li
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According to mobile app data analysis firm Sensor Tower, there are 42 Chinese mobile games that earned more than 100 million USD from overseas markets in 2021, five more than in 2020. The United States has replaced Japan as the largest overseas market of revenue for Chinese mobile games. Generally, the pandemic has not impeded the revenue growth of global mobile game market last year.
Superpixel2K2022-01-24
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ccpg
2022-05-20
GABRIEL
2022-05-03