I played a bunch of mobile games before this one.
Though I can say without a doubt that this is the one that really put the hook in me. I spent money on this. The gotta "collect the bunch" mentality took over. I was surprised at how much into I got. Not only as a gamer but as a huge Simpsons fan too.
Now I rarely commend EA for... well anything really, but my hat goes off to the team behind this. The idea to build my own Springfield inhabited by characters that I adore was absolutely great.
It has it's time and place in my heart and sits somewhere in my favourite mobile games catalogue. Though I doubt I'd ever go back to it.
My summary is this, any Simpsons fan will absolutely love it.