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Klee Becomes Popular for Advertising Endorsements Among Chinese Colleges
467 View2022-07-06In July, the 2022 National College Entrance Examination or Gaokao of China is already finished and the colleges are busy marketing to attract students at this moment. Surprisingly, Klee, instead of any movie or drama star, has become the most popular marketing endorser among colleges.
While searching with keywords “invite” and “college” on Bilibili.com, the most result we get are videos titled “Klee invite you to [name] college” with similar thumbnails.
A screenshot captured from Bilibili shows the search results are full of Klee. The ones with a red square are videos uploaded by colleges themselves.
The videos are normally using the same template based on Klee’s official character trailer. Many of these videos are created by universities’ official social media accounts, which normally only post formal videos like campus news, a speech of the headmaster, and student interviews.
The main page of the University of Science and Technology Beijing’s authorized Bilibili accounts. Except for the Klee video, the rest are formal and serious.
Under those videos, people are sharing their wishes for the 2022 examinees and making funny jokes related to either college or Genshin Impact. Someone even made a fake marketing poster saying their college will give new students Primogem as a reward.
Source: Bilibili
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Genshin Impact Used to Attract University Students? | Mobile Gaming Podcast S2E4
Chinese University are using Genshin Impact characters to attract new students. And others teach courses related to Minecraft. But why? And does it really work? Let's break it down!👍
In this season 2 episode 4 of the Tiny Nimble Mobile Gaming Podcast, we discuss how and why Chinese universities are using Genshin Impact characters - and specifically "Klee" - to attract new students. Oh, and we try to predict whether this tactic would work in the West, and if so, which games and characters should be used.
NimbleThor3K2022-09-17
Please Genshin Impact Official punish those shares illegal pictures in China!
In these days, some people who doesn't like Genshin posts pictures which Klee was dismembered.
Klee is a CHILD!
I, a Chinese Genshin-player, can't stand this action. Besides, spreading bloody and violent videos/photos is ILLEGAL in China!
As a result, I think I have the responsibility to stop such things happen!
I hope our official can severely punish them!
Thank you for reading.
Lumine2K2022-08-09
王国通讯丨浣熊的实装展示来咯~
亲爱的浮莲子：
今天为friends带来的是浣熊的实装展示内容，活泼好动的浣熊阿莱桑会在作战时，发射出带有“治愈能力”的泡泡帮助其他朋友回复血量~
“无论何时都做好万全的准备！呐喏哒！”
待机展示：
普通攻击：
奇迹展示：
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幸运兽102022-06-04
View desktop siteTapTap looks better
on the app 
Sorry to trouble you. In these days, some people who doesn't like Genshin posts pictures which Klee was dismembered. Klee is a CHILD! I, a Chinese Genshin-player, can't stand this action. Perhaps, spreading bloody and violent videos/photos is ILLEGAL in China! As a result, I think I have the responsibility to stop such things happen! If anyone can see this comment, please let Genshin Official know this thing! Let our official give the most severe punishment to those who wants to destroy Genshin Impact! Thank you for reading.
2022-08-09
Not perhaps
2022-08-09