Anime-Style Popsicle Collaborations Become a New Trend in China
Johnson Ge
On Jul. 8, the Genshin Qiqi collaboration popsicle started selling. Several options were available, including a gift box with popsicles, in-game items, and peripheral products.
A screenshot for the collaboration event trailer.
An hour later, the collaborated popsicle brand Suibian announced the first batch of 2000 pcs gift boxes were sold out, and they will prepare a second batch pre-sell. According to the comments on Weibo, the gift boxes were sold out in “a blink of an eye.”
Superpixel8K2022-07-08