Apple has removed Fortnite from the App Store after Epic Games has added its own payment options. Why did they make their own way to pay? Because, apple takes 30% off on all purchases made thorugh apple. They did not want to have to give 30% off, so they made their own purchase method. Apple got mad and removed it.
Wait a minute, WHY did they remove it?
So on Fortnite, there are these things called V-Bucks. Think of them
as virtual tokens you can use to purchase new “skins” and collectables
on the game.
To actually get V-Bucks, though, you pay real life cash. Generally
speaking, to this point, about 1,000 V-Bucks cost $9.99 in real life
when purchased through the Apple Store or the Google Play store. Until
now, those have been the only mediums to purchase them through on mobile
platforms.
Until now, anyway. And here’s where things get tricky and the beef starts brewing.
Epic Games changed that. They created an in-game direct payment
system that charged $7.99 for those same 1,000 V-Bucks instead of $9.99.
So they’re saving gamers a couple of dollars?
Yup, exactly. Instead of having them pay for the V-Bucks through
Apple’s and Google’s systems, they give them a better deal in doing it
through their own.
Wow. Epic outright promoting direct in-app payment around iOS store but in iOS apps
And users collect 100% of the savings. No monetary benefit to Epic.
Why would they be shut down for that?
Well, it’s a problem for Apple and Google as the hosting platforms.
Epic is not just bypassing Apple's in-app payment (i.e. iOS rules), it's telling users to do so to save money
Epic is effectively daring Apple to shut down the Fortnite iOS app – and anger millions of users.
(Apple's prior verbiage suggests app would be pulled for "safety")