Mobile Legends' Chinese Launch
Mobile Legends: Bang Bang, developed by Shanghai Moonton Technology Co., a subsidiary of ByteDance, has recently been approved for launch in China. The National Press and Publication Administration (NPPA) granted the license on April 18th. However, the game will be renamed for the Chinese market.
The Chinese Name and Approval Timeline for Mobile Legends
In China, Mobile Legends: Bang Bang will be known as "决胜巅峰" (jue sheng dian feng), which translates to "The Pinnacle of Decisive Victory." NPPA initially approved the title on March 23, 2023, before issuing its license on April 18th.
Moonton's Mobile Legends Plans for the Chinese Market
Moonton aims to provide a fresh gaming experience for players in China and hopes that Chinese organizations will join the MLBB global esports ecosystem as soon as possible, according to their press release.
Mobile Legends' Global Presence
Since its debut in 2016, MLBB has gained significant popularity in Southeast Asia. It currently operates five major MPL Leagues across Malaysia, Singapore, Indonesia, the Philippines, and Cambodia. Additionally, it has seen rapid growth in Turkey, USA, and Brazil.
Anticipation of MLBB's Entry into China
Rumors about MLBB's entry into China began circulating in February 2022 when internal game tests took place within the company. Images of heroes with Mandarin names were also leaked online.
Impressive User Statistics for Mobile Legends(MLBB)
MLBB boasts over a billion downloads worldwide and averages more than 100 million monthly active users. It consistently ranks among the top 20 best-selling MOBA mobile games in over 50 countries.
Record-Breaking Viewership
In January 2023, the M4 World Championship match between Blacklist International and RRQ Hoshi broke viewership records, with more than 4.2 million fans tuning in. This achievement placed it among the top three most-watched global esports tournaments ever, according to Esports Charts.
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