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Why Did PUBG Studios Develop PUBG: NEW STATE?

6K View2021-03-02

PUBG: NEW STATE, the new IP of PUBG, was released on Fenruary 25th. It is a surprise disclosure as if it is not a surprise. With the annoucement, pre-registration begins. In fact, it seems to be released in the first half of the year.

KRAFTON features realistic play, various survival strategies, and various contents. As you can see through the trailer, the game has a similar form to PUBG Mobile, but it looks like a new attempt has been made.

What kind of game PUBG: NEW STATE will be? Why did KRAFTON release PUBG: NEW STATE? What else will you trying to show? I'm sure you have a lot of questions about this upcoming game.

[b]The sequel to PUBG Mobile - New State

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As fans who have been following the game will know, the arrival of New State is not really a surprise. KRAFTON CEO Mr. Kim Chang-han has mentioned the game several times in interviews. CEO Kim said in an interview that this new mobile game from PUBG will be released this year.

Early last year, the game underwent a great recruitment through Project XTRM. At that time, PUBG launched Unreal Engine 4 as an FPS / TPS, which features realistic characters and modern architecture.

New State can actually be understood as PUBG Mobile 2. Kraftton's PUBG team is working on it in earnest, with producer Park Min-gyu in charge.

New State is a game that combines PUBG's proprietary technology with the PC version. New State can actually be understood as PUBG Mobile 2. Kraftton's PUBG team is working on it in earnest, with producer Park Min-gyu in charge.

A new game that breaks through service difficulties

PUBG: New State not only has its own game features, but also optimizes the server lag problem of the previous game PUBG Mobile, which is a painful memory for many people.

As can be seen from the slogan of 'Now, Everywhere Battleground', it was also aiming for a wider base expansion to mobile devices and also targeting the Chinese market by developing with a studio under Tencent.

PUBG encountered some difficulties after its launch. For example, hackers using illegal programs often appeared in the PC version. By the end of December last year, almost 2.12 million users used different types of cheating methods. They are able to see through enemies and aim at targets automatically.

Another worrying factor is that PUBG is subject to national restrictions on access to the market. In the first half of 2019, Krafton revenue reported a cumulative 600 million downloads worldwide, accounting for a major portion of $780.8 billion in total cell phone sales, with January revenue of $259 million (about 290.8 billion won).

The service is not available worldwide due to diplomatic reasons or violence. In India, considered the second largest market after China, some games have been banned for a number of reasons, including PUBG Mobile.

In Nepal, gaming services have also been banned for reasons of violence and addiction. Authorities believe that violence has a negative impact on children and teenagers and is particularly addictive. The situation is the same in Jordan and Pakistan.

New State seems to have a solution to the currently known problems.

From contents/operations/services, can New State succeed?

So what is the difference between New State in terms of content? The key is the novelty it can bring to players, while needing to maintain the unique experience that PUBG was originally intended to be.

First of all, if you've seen the trailer for New State, you'll get the sense that the world has clearly changed. Whereas in the past, PUBG Mobile's battlefields were entirely referenced to elements of modern warfare, New State is set in the future of warfare with many sci-fi elements added. You can see weapons, vehicles and drones in the trailer.

Weapon customization will be presented in a more diverse way for players. In New State, you will be able to use customization tools to add startup modes or improve weapon performance. It can also be equipped with a rocket launcher, and these details can bring a lot of different experiences to players in the game.

CEO Chang-Han Kim expressed his expectation for <New State>, saying, "It will play an important role in raising and expanding the IP value of PUBG, and will support the creation of unrivaled creativity by inheriting the spirit and intrinsic value of the game."

New Stateis a game that must succeed in terms of content and operation from Krafton's standpoint. They have been following the game's development progress.