On October 5, during an investor’s presentation, CDPR revealed the total budget for Phantom Liberty. Its costs were split between zł275 million on “direct production expenditures” and another zł95 million on “marketing campaign costs.” If we do some converting, that equals out to just about $63 million and $21 million in USD, respectively, or roughly $84 million total.
As a point of comparison, it reportedly cost $174 million to develop Cyberpunk 2077. That number gets ever larger when you factor in the $142 million CDPR spent on marketing the dystopian RPG. Looking at these numbers, it’s almost impressive how little money CDPR spent on marketing the new DLC compared to the main game.
No matter how you slice it, spending nearly $85 million on developing and marketing a single expansion is wild and a sign of just how expensive game development is these days. It’s also a great example of how big, expensive games aren’t allowed to be flops.