it's a fine game, for what it is. however, i don't really see it lasting for longer than a year. maybe two if we're lucky— mostly just because it's one of those tap 3 (er, i guess tap 2 this time around) type games.
i personally find it a bit bizarre that they'd animate things + add voice acting to this, but it's (mostly) a welcome surprise imo. mostly because it makes it a bit different from usual games like this.
the gacha system isn't really that bad either, but, like with most things in this game, is just a bit strange.
if i had to describe this game in a few words, it'd probably just be: mediocre and weird (mostly positive). i'd say check it out if you want a cookie run game that you can easily play, i guess ¯\_(ツ)_/¯