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After calling the next Battlefield "another tremendous live service," EA CEO threatens to put ads

308 View2024-05-12

IIn AAA Games

Battlefield might not be the Call of Duty rival that it once was following a string of divisive releases, but Wilson was eager to hype up the next entry in the large-scale, levelutionized series. "I've just spent a whole bunch of time with the collective Battlefield team," says Wilson, funnily calling the next game "another tremendous live service."

Battlefield hasn't embraced the live service snuff as heavily as Call of Duty or Destiny has, but the seasonal updates and battle passes certainly make the last few shooters qualify. Though, after coming off of Battlefield 5 and Battlefield 2042's troubled launches, I don't know if the series has ever had "another tremendous live service" to brag about, whatever that might mean nowadays

What was perhaps more controversial was Wilson’s comments about implementing advertisements into traditional, AAA games. "Advertising has an opportunity to be a meaningful driver of growth for us," he continued, "…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences."

2020's UFC 4 included full-screen ads for the Amazon Prime TV show The Boys, a decision that had to be walked back after huge fan backlash. Several other EA games have also experimented with ads in the past, such as 2004's Need For Speed: Underground 2, where the company painted ads on the side of in-game billboards. Getting blasted with unwanted roadside ads is part of the driving experience, so I'd take that over literal in-game pop-ups.

There are literally dozen of games like this, If this was a good fps shooter with something new to offer i would have tolerated the ads but because this a below average game putting a gazillion ads doesn't make any sense. The mobile market is already saturated with low effort games. Take the chance and make something good maybe it will blow up.

BloodSoul2K2022-11-17

A game with ads is a game that is just not worth me playing really, and if it is it better be a damn good game. This just isn't it.

xhardxcorex899862023-09-13

Ads covering the screen and the gameplay is garbage, make the player faster and less annoying ads

Oel1672024-01-21

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