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The Wall Street Journal reported that Sega is in advanced negotiations to acquire Rovio Entertainment Corp., the Finnish game maker behind the popular mobile game Angry Birds, for a price close to $1 billion. The acquisition could be announced as early as next week if talks don't fall apart over the weekend. Angry Birds was launched in 2009 and quickly became a sensation, becoming the first mobile game to draw over one billion downloads. Players use a slingshot to launch birds at pigs protected by materials such as wood, glass, and stone. The game's simplicity and addictive nature kept users hooked, and Rovio capitalized on its success by releasing 21 more Angry Birds games.