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Party Stars Party Stars is having a hard time taking on Eggy Party in China, despite high marketing costs, Tencent hopes to regain ground with the title in the global market. Tencent X NetEase Competition with NetEase is fiercer than ever as the rival has found success with internal and external IP such as Marvel and Lord of the Rings. Palworld-like games from Timi and Lightspeed Tencent is having difficulty finding another hit game, and will bet on 2 games based on Palworld that are being developed by Timi and Lightspeed to try to turn the tide of bad luck.

Tencent and Behaviour have reached a collaboration agreement for Party Stars Big Bad Hunt asymmetrical mode. Mathieu Cote, Dead By Daylight lead producer, will guide the gameplay design, with the aim of continually optimizing the asymmetrical competitive experience. Big Bad Hunt has been extremely popular on Party Stars, and is Tencent's first entry into the asymmetrical competitive genre, which has been reigned alone in China by NetEase with games like Identity V, Tom and Jerry: Chase, Dead By Daylight Mobile and Mission Zero.